The Disney Take Over

We all have fond memories of Disney and how the corporation shaped our childhood with excellent quality kids cartoons; gestures and cleverly executed puns hidden in almost every film for even the adults to enjoy. But Disney has come a long way. Such a long way that it has recently in 2017 taken ownership and proprietary film rights of Marvel Cinematic Universe (X-Men, Fantastic Four, Avengers, etc..), the Alien franchise, Pixar, Lucasfilm (Star Wars), ABC, and ESPN.

Now with 21st Century Fox up for grabs in a bidding war, that had its first bid within a matter of hours by Comcast and then quickly afterwards sniped by Disney (ofcourse), the game is on. This bidding was since received an exponentially increased raise in marketing awareness as it has been explicitly made clear by the 4th-wall breaking action acti-hero Deadpool in ‘Deadpool 2’. 20th Century Fox has seemingly been in favour of Disney and will conclude the shareholder vote with Disney’s most recent $71 Billion offer on 27 July 2018.

21st Century Fox accepted the sweetened, roughly $71 billion bid from Walt Disney for its entertainment assets on July 27th 2018, dealing a blow to Comcast efforts to acquire the business.

Considering that Disney has proved so capable at turning beloved cultural properties into blandly effective hit-producing machines, there are a handful of reasons to be at least slightly cautious about what it might do with all of its new found toys.